Business Growth
In-HouseAI Outbound Agents
We build you an AI outbound agent that finds your ideal customers, qualifies them against your ICP, reaches out across cold email and LinkedIn, scores and tiers every reply, and pushes qualified leads straight into your CRM. It runs on Make, Apollo, and n8n, in your own accounts, and can drive up to 50% more qualified leads without adding headcount.
Who this is built for
We work with fewer clients than most agencies because we go deeper. Before we look at options, be honest with yourself about whether this describes your situation.
This is for you if:
- B2B agency, consultancy, or service business
- $200K+ annual revenue — proven offer, existing clients
- Average client deal $10,000 or more
- Pipeline is referral-dependent and you know it
- You can close — you just need more qualified conversations
- Ready to invest in infrastructure, not just activity
- You have, or will assign, an in-house GTM engineer, SDR, or marketing specialist to manage it
This is not for you if:
- SaaS company or B2C business
- Average deal under $5,000 — economics do not support it
- No case studies or proof of delivery yet
- Looking for commission-only or pay-per-lead
- Expecting results in week one with no ramp time
- Under $200K revenue — Blueprint first, retainer later
- No one in-house (GTM engineer, SDR, or marketing specialist) to manage it once it's live
The referral ceiling
You've built something real. Your pipeline just hasn't caught up yet. Here's how the story usually goes for a B2B agency, consultancy, or service business:
- 1
Year 1–2 — The Grind
You grind. You close your first few clients through your network. Word spreads. Referrals start coming in. Revenue climbs. You think — this is working.
- 2
Year 3–4 — The Plateau
You're at $200K, maybe $500K. Most of it is still referral-driven. You've tried a few things — LinkedIn posts, maybe a cold email campaign from a freelancer — nothing stuck. You tell yourself you'll figure out outbound “when things slow down a bit.”
- 3
Year 4+ — The Ceiling
Things never slow down. But growth plateaued. The pipeline looks full until it doesn't. One big client leaves, and you feel it immediately. You're not building a business anymore — you're maintaining one.
What inaction is actually costing you
This is the part most people don't calculate. Not the cost of working with us — the cost of not working with us. The cost you're already paying, silently, every month you go without a working outbound system.
You close 70–80% of conversations, but you only have 2–3 qualified conversations per month
At $15K average deal size, you are leaving $30K–$60K on the table every single month. That is $360K–$720K per year in unrealised revenue.
You spend 5–10 hours a week on business development — LinkedIn, networking, following up on referrals
At your effective hourly rate, that is $2,000–$5,000/month of your most valuable time spent on activity with zero predictability.
You tried an outbound agency once and it did not work, so you wrote off cold outreach entirely
You made the right call on the wrong system. The methodology failed, not the channel. Meanwhile every competitor who figured it out is taking the meetings you should be having.
You are thinking about hiring an SDR to fix the pipeline problem
A US-based SDR costs $62,000–$90,000 in year one — before tools, training, management overhead, and a 3–6 month ramp. And if they leave? You start again.
Meet your AI outbound agent
This isn't a campaign or a stack of templates. It's a single AI agent that runs the entire top of your funnel: finding your ideal buyers, qualifying and scoring them, reaching out across cold email and LinkedIn, and pushing every qualified lead straight into your CRM.
Finds Your ICP
Powered by Apollo, the agent continuously sources contacts and accounts that match your ideal customer profile, filtered by firmographics and buying-intent signals before anyone lands on a list.
Qualifies, Scores & Tiers
Every contact is scored against your ICP and tiered automatically. Only qualified, high-fit prospects move forward — which is why our reply rates are 3–5x industry average.
Reaches Out: Email & LinkedIn
Personalized cold email and LinkedIn outreach go out automatically across both channels, in your voice, orchestrated through Make and n8n so every tiered lead gets the right message.
Pushes to Your CRM
Every qualified lead, with its tier, score, and signal context attached, lands directly in your CRM, so your team works a ready pipeline instead of a raw list.
How it works
- 1
Apply
Tell us your offer, ICP, and current pipeline gaps.
- 2
Agent build
Once approved, we stand up your AI outbound agent: ICP sourcing on Apollo, qualification and scoring logic, cold email and LinkedIn sequences, and CRM routing, tailored to your market.
- 3
Launch & optimize
Campaigns go live and we tune weekly based on real reply and booking data.
What's included
ICP Sourcing on Apollo
Continuous prospecting built on Apollo, filtered to the accounts and contacts that actually match your ICP.
Qualification & Scoring Logic
Make and n8n workflows that score and tier every lead automatically before outreach ever starts.
Cold Email + LinkedIn Outreach
Multichannel sequences live and running, personalized at scale without sounding automated.
CRM Push & Routing
Qualified, tiered leads pushed straight into your CRM with full context, ready for your team to work.
Why SFC and not inhouse hire or another agency?
The outbound agency market is full of people who will take your money, run a generic campaign for 60 days, and tell you cold email doesn't work for your industry. We've heard it from almost every client we've ever worked with.
| Most Agencies | Six Figure Consulting | |
|---|---|---|
| Client Capacity | Volume model — 30+ clients, no depth | Max 4 GTM Partner clients. We go deep, not wide. |
| Infrastructure Ownership | You rent their infrastructure — it disappears when you cancel | Everything built in your accounts. You own it forever. |
| Targeting Approach | Generic ICP filters, no signal logic | Signal-based scoring: only target accounts showing buying intent. |
| Performance Monitoring | Monthly report sent. No mid-month optimisation. | Metrics monitored daily. Problems fixed within 7 days, not at month-end. |
| Channel Strategy | One channel — usually just cold email | Multichannel: email + LinkedIn + content running in parallel. |
| Accountability | Promises results, no accountability for the system | We guarantee the system is built correctly — not a vague “results guarantee”. |
What our clients say
“From referral-only to 8 qualified calls in 6 weeks.”
B2B coaching business, UAE. Came in with zero outbound infrastructure. Full AI Outbound Agent Build delivered in 14 days.
Damini
★★★★★“$100K+ added in 12 months with a system we now run ourselves.”
B2B service business. Full GTM Stack retainer. Upgraded to system ownership in month 9.
Grange
★★★★★“First $10K month in 90 days. The system did what we could not do ourselves for 2 years.”
Consulting firm. AI Outbound Agent Build client. $10K/month hit in month 3.
Ricardo
★★★★★Investments
Two engagement models — from a step-by-step guide to build the agent yourself, to a fully built, ready-to-run AI outbound agent. The right starting point depends on your stage and how much of the execution you want to own.
Agent Setup Blueprint
$197 One-time consulting feeA step-by-step guide to build your own AI outbound agent, tailored to your ICP and tooling budget. Delivered in 7–10 days, fully async.
- Full ICP definition, hero signals, and account scoring framework on Apollo/Make Workflow
- Step-by-step instructions to connect Apollo, Make, and n8n yourself, no prior automation experience needed
- Email copy angles and LinkedIn sequence tailored to your ICP
- Tech stack setup checklist and budget guidance
- 45-minute live walkthrough to answer questions before you build
- $500 credit toward an AI Outbound Agent Build if you'd rather we build it for you, within 30 days
AI Outbound Agent Build
$2,500 One time for 60 daysWe build your AI outbound agent — configured, tested, and handed over, ready to run.
- Apollo-powered ICP sourcing, connected to a Make/n8n workspace: ICP filters, signal scoring, enrichment waterfall
- Instantly: 3 secondary domains, 9 warmed mailboxes, 2 campaigns live
- HeyReach: LinkedIn campaign configured and running
- Automatic lead scoring, tiering, and CRM push for every qualified reply
- Full campaign copy: 2 email sequences + LinkedIn sequence
- 14-day async support post-handoff
The real comparison isn't “SFC vs. doing it yourself.” It's “SFC vs. the alternatives.”
| In-House SDR | SFC One Time | |
|---|---|---|
| Annual cost | $62,000–$90,000 | $2,400 SFC one time + tech stack costs (your in-house tools) + AE/SDR fees (you handle) |
| Time to first results | 3–6 months ramp | 30–45 days |
| Strategy included | No — you provide it | Yes — signal-based GTM built in |
| Tooling | Separate budget, you manage it | Apollo, Make/n8n, Instantly, HeyReach configured in your accounts; you pay subscriptions directly |
| What you own if it ends | Nothing | The full system, forever |
| Risk if underperformance | Sunk cost + severance | Pay once, keep the system either way |
One closed deal at your average deal size covers the entire one-time build cost. For most clients, the system pays for itself with the first deal it closes.
FAQ
What does the AI outbound agent actually do?
It runs the full top of your funnel on autopilot: finds contacts that match your ICP using Apollo, scores and tiers them, sends personalized cold email and LinkedIn outreach through Make and n8n, and pushes every qualified lead into your CRM. You and your team only see the ones worth a reply.
Who runs the agent day to day?
Someone on your team. We build and hand it over, but it still needs an owner in-house, typically a GTM engineer, SDR, or marketing specialist, to watch the queue, work the qualified leads in your CRM, and flag anything that needs tuning. Budget 1–2 hours a week once it's live.
How long until we see results?
First qualified replies typically appear in weeks 2–3. Consistent meeting flow — 8–17 per month — is usually established by month 2–3. We do not promise a specific number of meetings. We promise the system is built correctly and optimised every week until benchmarks are hit.
Do you guarantee results?
We guarantee the system: built correctly, monitored daily, and fixed within 7 days if any metric drops below benchmark. We do not promise a specific number because outbound performance depends on variables that differ by client — offer quality, ICP size, deal complexity. What we can tell you is that every client we've worked with who had a qualified offer and realistic ICP hit their meeting targets by month 3.
What is the minimum commitment?
Retainers run month-to-month after the first 60 days. We ask for 60 days because it takes 30 to build properly and 30 to optimise — cancelling before that means we have not had time to make it work. After 60 days, cancel anytime with 30 days notice.
We tried cold email before and it did not work.
This is the most common thing we hear. Cold email campaigns fail for predictable reasons: shared or new domains, generic copy, no signal logic, no funnel for replies. What you had was not a system — it was a campaign. Apply and tell us what you ran. We will tell you exactly why it did not work and what we would do differently.
Do we own the infrastructure at the end?
Yes. Everything is built in your accounts — Apollo, Make/n8n, Instantly, HeyReach. We configure, manage, and optimise, but you own all of it. If you ever stop working with us, you keep the full system.
How is this different from other outbound agencies?
Most agencies run campaigns on their own infrastructure. You rent access — and lose everything when you cancel. We build in your accounts, use signal-based targeting instead of static lists, and monitor performance daily instead of sending a monthly report. The methodology, the tooling, and the ownership model are all different.
Ready to put an AI outbound agent to work on your pipeline?
Tell us about your business and we'll show you what your AI outbound agent looks like, from first contact to CRM.
Apply Now