DM Lead Engine Build

Who this is built for

This build only works if your team can actually send and follow up. Before you look at pricing, be honest with yourself about whether this describes your situation.

This is for you if:

You have a team that can send DMs and follow up: setters, SDRs, AEs or a VA
Ads or cold lists bring you leads that don't reply or don't fit
Your buyers are on Instagram or LinkedIn: founders, consultants, coaches, investors, business owners
You have a clear offer and know who it's for
You want to own the system, not rent an agency forever
You're happy to spend a small monthly amount on data tools, from about $29 a month

This is not for you if:

Nobody on your team has time to send or follow up daily
You want fully automated DM blasting. We don't build that, it gets accounts banned
You expect sales without follow-up. The engine gives you conversations, your team closes them
Your buyers aren't active on Instagram or LinkedIn
You want cold outreach to strangers on Facebook (see Channels below)
You're not ready to define your ideal buyer yet

Why your outreach isn't getting replies

Most teams land here the same way, through the same three steps.

1
The list
You buy or scrape a big list. Most of it is outdated, private, fake, or the wrong person entirely.
2
The message
You send the same template to everyone on it. Buyers spot a template in about two seconds.
3
The silence
Hundreds of DMs go out. Replies come back close to zero. Your team burns out, and you're back to paying for ads.

The problem isn't your team or your offer. It's who you're messaging, and what you open with.

We hit this exact wall ourselves. Hundreds of messages, no replies. So we rebuilt how we pick leads and how we open the conversation. Now we get replies. This package builds that same system for you.

The cost of doing nothing

This is what a broken list and a generic opener are already costing you every month, whether you're tracking it or not.

Wasted setter hours

Your team spends hours a week sending and following up on leads that were never going to reply. That's paid time spent on a list problem, not a sales problem.

Paid ads that don't convert

Signal-based leads cost a fraction of what you're paying per lead on ads, because you're reaching people already showing interest instead of paying to interrupt strangers.

Burned accounts

Mass templated DMs get accounts restricted or banned. Lose a sending account and you lose the channel, not just the campaign.

No learning loop

Without a log of what you sent and what worked, you can't tell which pages, which openers, or which tone are actually bringing in replies. You're guessing every month.

Our own pilot runs brought qualified leads in at under $0.10 each in data costs. Compare that with your current cost per lead.

What we build

A daily lead engine that runs on its own every morning and drops ready-to-send leads into one shared sheet.

Signal sourcing

We map the pages your buyers already follow: hubs, communities, events, competitors, and niche creators. The engine pulls the newest followers of those pages every day.

Qualification and research

Every new profile gets checked. Company pages, competitors, agents, students, and inactive accounts are removed. The real fits get researched: bio, business, recent posts, current activity.

Ready-to-send openers

Each qualified lead gets three first messages in different tones: Curious, Casual, and Direct. Each one references something real from the profile. Your setter picks one, copies it, and sends.

You own everything: the sheet, the hub list, the accounts and the tool logins. If we stop working together tomorrow, the engine keeps running.

How it works

1
Apply and strategy call
We define your ideal buyer, your offers, and how leads get routed across your team.
2
Signal map
We build a list of 15 to 40 pages your buyers follow and verify each one.
3
Engine build
We build the daily scrape, the filters, the research, and the opener writing, connected to your Google Sheet.
4
Accounts and channels
We help set up and warm up your Instagram sender accounts, connect LinkedIn through HeyReach, and plan your Facebook group outreach.
5
Team handover
We train your setters on the sheet, the openers, the follow-ups, and how to log replies.
6
First 30 days
We review weekly, remove weak pages, add new ones, and adjust the filters.

What's included

Daily lead engine

Runs every morning, pulls new followers, removes duplicates, and stays within your daily budget.

People-only filtering

No company pages, competitors, or agents on your send list. A separate do-not-DM tab flags founders so you never message the wrong person.

Research and openers

Profile and post research on every lead, sorted into tier A and tier B, routed to the right person on your team, with three openers each.

One sheet for the whole team

A Ready to DM tab, the master lead list, an excluded tab, a run log, and a settings tab, all in one place.

Channels: what works where

Not every platform works the same way for cold outreach. Here's how we set each one up.

Channel	Cold outreach?	How we set it up
Instagram (main channel)	Yes	Daily signal leads from the newest followers of relevant pages. Your team sends from its own accounts, and we help create and warm up sender accounts.
LinkedIn	Yes	You connect your own LinkedIn account or accounts to HeyReach. We build the targeting and the messages. We don't create LinkedIn accounts for you.
Facebook	Warm only	Works only for groups you're already a member of or people you're already connected to. We help you message your own groups and warm network. Cold outreach to strangers on Facebook isn't part of this build.

Lead Engine vs. other options

Bought lists and paid ads both get you volume. Neither gets you a conversation.

	Bought/scraped lists	Paid ads	DM Lead Engine Build
Lead freshness	Static, often months old	New with every click, but unqualified	New every day, from active accounts
Who you reach	Whoever was on the list, right fit or not	Whoever clicks, not whoever is buying	People already engaging with your buyer's world
Personalization	None, same template to a cold list	None, same ad to everyone	Three openers per lead, built from their real profile
Cost per lead	Flat fee, quality drops over time	Rises as competition for clicks rises	Under $0.10 in data costs in our own pilots
Account safety	High risk if sent at volume	Not applicable	Built for daily sending within safe limits
Ownership	You bought a file, nothing more	You rent the platform's audience	You own the sheet, the signal map and the accounts

Investment

Two build tiers, depending on how many offers, teams and channels you need covered.

Engine Starter Build

$2,500 One-time build

Best for: one offer, one team, Instagram first.

Buyer profile and signal map, up to 15 pages
Daily lead engine with a budget guard
People-only filtering and research
Three openers per lead
Shared Google Sheet: Ready to DM, Excluded, Run Log and Settings tabs
Setup and warm-up plan for up to 2 Instagram sender accounts
1 team training call
14 days of post-launch support

Get Started

Engine Pro Build

$4,000 One-time build

Best for: several offers or teams, Instagram plus LinkedIn.

Everything in Starter
Signal map up to 40 pages across several offers
Lead routing by offer
LinkedIn targeting and message build via HeyReach
Facebook warm-network and group outreach plan
Setup and warm-up for up to 5 Instagram sender accounts
Reply playbook
30 days of support with weekly tuning

Get Started

Running costs you pay directly

You pay your tool costs straight to the tool providers. We don't add a markup.

Tool	Cost
Apify (scraping)	From about $29 a month, scale up for volume
HeyReach (optional, for LinkedIn)	About $79 per LinkedIn account a month on the Growth plan
Google Sheets	Free with a Google Workspace or Google account
AI assistant plan	Monthly subscription that runs the daily research and writes the openers. We'll confirm the exact plan with you on the strategy call.

Volume depends on your budget and how fast your signal pages grow. Starter-level budgets usually give you tens of ready leads a day, not hundreds. We'll give you an honest estimate on the strategy call.

FAQ

How many leads will I get a day?

It depends on your budget and how many signal pages we can verify for your market. Most Starter-level budgets land in the tens of ready leads a day, not hundreds. We'll give you a realistic number on the strategy call once we've seen your niche.

Do you send the DMs for me?

No. Your team sends and follows up from your own accounts. We build the engine that finds, qualifies, researches and drafts the opener. Sending stays with your setters, which is also what keeps your accounts safe.

Will my Instagram accounts get banned?

Not if you stay within the daily limits we set and avoid mass templated blasting. We help you set up and warm up your sender accounts and set a safe daily budget as part of the build.

Can you do cold Facebook outreach?

No. Facebook outreach in this build only covers groups you're already a member of and people already in your network. Cold messaging strangers on Facebook isn't part of this package.

Do you create LinkedIn accounts?

No. You connect your own LinkedIn account or accounts to HeyReach, and we build the targeting and the messaging on top of it.

What does my team need to do?

Budget roughly 1 to 2 hours a day for every 50 leads in the sheet, for sending, following up and logging replies. We'll fine-tune this estimate with you on the strategy call.

Is this legal? What data do you use?

We work only with public profile information. You're responsible for how you store and use that data under rules like GDPR in your market. This isn't legal advice, so check with your own counsel if you're unsure.

What happens after the support period?

The engine keeps running. You can adjust the filters and signal pages yourself, or add an optional monthly tuning add-on if you'd rather we keep optimizing it for you.

Ready for leads worth messaging?

Tell us who you sell to. We'll show you where your buyers are already raising their hands.

Apply Now